Localisation

Today India is the land of opportunity. Multinationals from around the world are rushing to India to sell their products or services. If you want profits than you need to enter India NOW.

Why? Here is a snap shot*.

• The Indian Healthcare market is estimated at about US$34 billion (FY 2006)

• The industry is expected to grow at 15% p.a., to reach US$79 billion by FY 2012

• The large domestic market complemented by the inflow of medical tourists

• Medical tourists have increased almost 20-fold from 10,000 in 2000 to about 1,80,000–2,00,000 in 2006

India’s competitiveness from a natural and human resources standpoint is making it the destination of choice for investors.

India is a fast-growing economy with a dynamic and robust financial system. Being a democracy ensures a stable policy environment and its independent institutions guarantee the rule of law.

This highly diversified economy has shown rapid growth and remarkable resilience since 1991, when economic reforms were initiated with the progressive opening of the economy to international trade and investment. Events such as the asian currency crisis, the dotcom bust and rising oil prices have had no significant impact on India’s growth; with the economy recording an average annual GDP growth of over 6.5% in the past decade. Going forward, the country is targeting an average GDP growth rate of over 8% per annum.

* http://www.investmentcommission.in/healthcare.htm

However here is the issue, India is an very vibrant economy BUT with its own set of rules and sensibilities. Companies that have blindly ported their products to India, unchanged have been hurt - some to a small extent, some very badly.

The same holds good for HC IT products. You need HCit Consultant to advice you on product specific Risk Mitigation processes some of which could be:

• Conversion and Validation to suit local needs (Country/region/city specific)

• Translation to local languages

• Modification of or complete change in business plans