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HYPE CYCLE Do not get caught in the 'Hype Cycle' What is a Hype Cycle? Coined by Gartner, the Hype Cycle is a graphic representation of the maturity, adoption and business application of specific technologies. Gartner has used Hype Cycles to characterize the over-enthusiasm or "hype" and subsequent disappointment that typically happens with the introduction of new technologies. Hype Cycles also show how and when technologies move beyond the hype, offer practical benefits and become widely accepted. Gartner has described 5 phases of a Hype Cycle. 1. "Technology Trigger" The first phase of a Hype Cycle is the "technology trigger" or breakthrough, product launch or other event that generates significant press and interest. 2. "Peak of Inflated Expectations" In the next phase, a frenzy of publicity typically generates over-enthusiasm and unrealistic expectations. There may be some successful applications of a technology, but there are typically more failures. 3. "Trough of Disillusionment" Technologies enter the "trough of disillusionment" because they fail to meet expectations and quickly become unfashionable. Consequently, the press usually abandons the topic and the technology. 4. "Slope of Enlightenment" Although the press may have stopped covering the technology, some businesses continue through the "slope of enlightenment" and experiment to understand the benefits and practical application of the technology. 5. "Plateau of Productivity" A technology reaches the "plateau of productivity" as the benefits of it become widely demonstrated and accepted. The technology becomes increasingly stable and evolves in second and third generations. The final height of the plateau varies according to whether the technology is broadly applicable or benefits only a niche market. The most well known Hype Cycle is that of E-Business and the DotCom which burst in the year 2000. How not to get sucked into the Hype Cycle: Select an Independent and Knowledgeable consultant who has experience in “prioritizing emerging technologies by forcing technology planners to look beyond the hype and assess technology opportunities in terms of their relative impact on the enterprise”1 , to study your requirement, give you an honest appraisal and a ‘Five year Road Map’ document. Email HCIT Consultant at: contact (at) hcitconsultant (dot) com TODAY. Phone: +91 9970921266
1. http://www.gartner.com/pages/story.php.id.8795.s.8.jsp
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